Media reality of kids. The media usage of children and teenagers - and what of it sticks?

This paper discusses findings of the most extensive research on the media usage of kids aged from 8 to 15 years ever carried out in Germany.

Media reality of kids. The media usage of children and teenagers - and what of it sticks?

Brigitte Melzer-Lena and Axel Dammlericonkids youth, Germany andOlaf Hansen and Christoph Blum Egmont Ehapa Verlag, Germany

Media usage of children and teenagers was observed and discussed in countless studies during the past years. Most of these papers were focused on qualitative aspects of one specific medium or a more or less superficial comparison of intermedia usership data. The study 'Media Reality of Kids', carried out on behalf of the Egmonte Ehapa publishing house in Germany,...

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