Rocket Man – V Pocket Rocket
Category: FMCG; Return on Investment; Most Integrated Campaign; Best Use of PR/Experiential in a Marketing CampaignAgency: Colenso BBDOClient: Frucor Beverages New Zealand Ltd
SUMMARY
V’s 2009 brand campaign and launch of their ‘Pocket Rocket’ energy shot created enormous sales growth for the already dominant brand, delivered V its most successful sales period ever, and in the words of Frucor CEO Carl Bergstrom, "unquestionably made 2009 a landmark year for V".
Delivering high growth in a recession for a megabrand that’s just had its most successful sales year on record...