There's No Such Thing as a Perfect Poop: The Pull-Ups Potty Project

JWT New York connected an understanding of consumer insecurities to brand behaviour that fed that insecurity in order to boost sales of Pull-Ups Training Pants.

There's No Such Thing as a Perfect Poop: The Pull-Ups Potty Project

JWT, New York

THIS IS A STORY ABOUT

IMPERFECTION and poo and pee and toilets and potty-training. But mostly about imperfection, and a brand that flushed perfection right down the toilet.

When the perfect world of Pull-Ups Training Pants was threatened by parents who just wouldn't start potty-training, we recognized that we owed consumers more than just a great product for the crappy period of time that is potty-training.

By connecting an understanding of consumer insecurities to brand behavior that fed that insecurity, we set out to...

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