MoneyGram: Digital design as a bridge, NOT a barrier

LBi New York sought to use digital design as a bridge and not a barrier when challenged to redesign the digital platform for MoneyGram.

MoneyGram: Digital design as a bridge, NOT a barrier

LBi, New York

INTRODUCTION

MoneyGram might not be a household name to you.

But for millions of people in the US and overseas, money-transfer services like MoneyGram and Western Union are a lifeline when a family member is in distress or a friend needs to cover a debt. That's why the ‘global remittance economy’ registers at more than $300 billion1 and is growing each year.

These days, there's a rush to all-things-digital in the finance industry – it's a low-cost, efficient solution for nearly every sort of transaction imaginable....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands