BoostUp - The Graduation Problem (The Dropout Issue Reframed)

1/3 of high school students in the US don't make it to graduation. Publicis New York helped boostup.org to change the perceptions of 'at-risk' students and make a difference.

BoostUp – The Graduation Problem (The Dropout Issue Reframed)

Publicis, New York

SUMMARY

This campaign could have been centered around one statistic:

1/3rd of high school students in the U.S. don’t make it to graduation

But the story behind this is much deeper and more compelling than just a number

High school dropout rates are not typically top-of-mind among today’s average American. But when presented with the statistic that 1/3rd of high school students don’t make it to graduation the reaction is overwhelmingly shock and disbelief followed by an assumption that these kids are "slackers" who didn’t want...

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