LG Mobile: Before you text, give it a ponder

'Give it a Ponder' was LG's programme developed to attack the growing problem of teen mobile-phone bullying, a topic increasingly covered by the media.

LG Mobile: Before you text, give it a ponder

Y&R Advertising New York

SUMMARY

Reflecting their commitment to "Life's Good", LG decided to become the first cell-phone manufacturer to develop a program attacking the growing problem of teen mobile-phone bullying.

Teens and cell phones are inseparable. And while many teens have been victims and witnesses of mobile bullying, even more don't report it. Traditional schoolyard bullies torment the physically weak or socially outcast. Mobile bullies harass kids in the "faster crowd". Think tabloid culture. Perpetrators say, "Well, that girl really did puke. I was there and had to tell...

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