Walkers - Embracing the unfamiliar: Walkers do us a flavour

Tom White, Simon Wassef and Bridget Angear

This paper tells the story of how Walkers' ‘Do us a flavour’ campaign helped re-awaken consumers’ excitement in a brand with which they felt incredibly familiar, by doing something different and surprising.

Walkers - Embracing the unfamiliar: Walkers do us a flavour

Principal Authors: Tom White, Simon Wassef and Bridget Angear – AMV BBDO

Contributing Authors: Jane Dorsett – AMV BBDO; Alex Ebdon – OMD UK

INTRODUCTION

By 2008 the British public had become so comfortable in their relationship with the Walkers brand that they’d begun to find us a bit predictable.

For over half a century, Walkers had been delighting the British public with irresistible flavours. And for the last 15 years Walkers had been entertaining them with one of the country’s most recognisable and enduring advertising campaigns.

But for the...

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