Are you ready to shop on-line?

Carlos Liz and Rui Almeida

This paper is based upon the experience of the authors in researching general and specialized retailing and consumer behaviour, on related research projects in other countries and on a research program regarding the Internet Consumer, whose aim was to study family members' relations with the Internet and consumer acceptance, barriers, and expectations towards various electronic commerce formats.

Are you ready to shop online?

Carlos Liz (Euro-RSCG Consulting) and Rui Almeida (Apeme) Portugal

LET US START AT THE BEGINNING ...

Everybody is talking about electronic commerce (EC), on-line transactions (OLT), and a whole new world which seems to be emerging. However electronic commerce is not a new phenomenon. For many years, companies have exchanged business data over a variety of communication networks, in what can be called the traditional stage of electronic commerce. In recent years, the growth of home-shopping networks on cable, home banking proprietary networks, and mainly the expansion of the Internet,...

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