Supermarkets and the small independent retailer
Amit Roy and Sujit Das MunshiOrg-Marg (India)
INTRODUCTION TO THE INDIAN RETAIL MARKET
The Indian population of 846 million inhabits 3768 towns and 627,000 villages as per the 1991 population census. Only about one-fourth of this population inhabits urban India with the rest being accounted for by the rural areas. The total private consumption expenditure has been computed to be in the region of Rs 479,568 crores (approximately US $137 million) of which 54% is accounted for by food and beverages, 10% by clothing and footwear, around 13% by other consumer...