Kids can do BIG things
Agency OMD Fuse MelbourneAdvertiser Fonterra Brands AustraliaAuthor Sharon CooksonTotal Campaign Expenditure $500 - $1 million
FLAVOURED MILK CATEGORY
CalciYum is a flavoured milk aimed at Mums and their kids aged 5-12. Whilst it operates within the flavoured milk category, it's competitors are considered only those that are in the repertoire of our target audiences – Mums and their kids aged 5-12. When referring to the flavoured milk category, we have limited the reference (and all data) in this document only to those products that are relevant and compete...