The reinvigoration of an Aussie advertising icon

An iconic brand - Whirlpool - was revived by this campaign: unprompted awareness rose from 6% to 10%.

The reinvigoration of an Aussie advertising icon

Agency DDB Group Melbourne.Advertiser WhirlpoolAuthor Gavin MacMillan, Associate Planning Director, DDBTotal Campaign Expenditure $5 - 10 million

Whirlpool is an American brand that has sold in Australia for over 50 years. It is active in all the major whitegoods categories including refrigeration, washing machines & dryers, dishwashers, ovens and microwaves. At its peak in the mid 1970s and 1980s, Whirlpool was a household name. Its famous advertising and line, "Guess whose Mum's got a Whirlpool" were part of the vernacular. It was aspirational and a first...

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