Stimulus Package

This campaign, for Commonwealth Bank, helped explain to consumers the vagaries of a federal stimulus package aimed at boosting capital expenditure in the wake of the global economic crisis.

Stimulus Package

Agency BMFAdvertiser Commonwealth BankAuthor Rob Chandler, Alex Caredes and Prue WalkerTotal Campaign Expenditure Under $500k

WITH THE WORLD IN CRISIS, WHO'S REALLY LISTENING?

Global Financial Crisis (GFC), economic meltdown, whatever you called it, there was one undisputable fact – in the autumn of 2009, the financial world as we knew it was confronted with significant and unpredictable upheaval that had the potential to push our economy into recession. People were nervous, consumer confidence was low and business confidence had fallen to an all-time low with 81% of businesses predicting a weak...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands