Hans Brinker Budget Hotel - Selling the worst hotel in the world

The Hans Brinker Budget Hotel is one of the most expensive budget hotels in Amsterdam. It has little or no 'benefits'.

Hans Brinker Budget Hotel – Selling the worst hotel in the world

CAMPAIGN : SELLING THE WORST HOTEL IN THE WORLD

Client Company Name: Hans Brinker Budget Hotel

Brand Name: Hans Brinker Budget Hotel

Category: Long-term Effectiveness

LONG TERM BACKGROUND

The Challenge

Persuade cost conscious youth travelers to pay more for less.

Summary

The Hans Brinker Budget Hotel is one of the most expensive budget hotels in Amsterdam. It has little or no 'benefits'. The aim is to maximize value by selling more beds while keeping its high price level, even during the low season when competitors...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands