Beyond the Buzz and Towards Robustness: Researching the Social Web in Valid and Reliable Ways

Anthony Hamelle, Thomas Perry and Oliver Tabino

Using sociology, social networks theories, social psychology, this paper is an update on worldwide data and trends around the social web.

Beyond the Buzz and Towards Robustness: Researching the Social Web in Valid and Reliable Ways

Anthony Hamelle

Thomas Perry

Oliver Tabino

INTRODUCTION

Consumer generated media, user generated content, bottom up information flows, horizontal conversations or empowerment are some of the buzz words that have emerged alongside the web 2.0, also known as the social web. In a nutshell, citizens and consumers have harnessed information and communication technologies to make their voices heard in the public sphere through blogs, forums, micro-publishing tools (Twitter), social networks (Facebook, MySpace, Orkut, QQ, etc.) or content sharing sites (YouTube, Flickr, etc.). Learning how best to...

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