The Power of Theme and Language in Multi-Cultural Communities: Which Tobacco Prevention Messages Are Most Persuasive to Mexican-American Youth?
Kathleen Kelly
Colorado State University
Maria Leonora G. Comello
Ohio State University
Linda R. Stanley
Colorado State University
Gabriel R. Gonzalez
Arizona State University
INTRODUCTION
The Hispanic population is the largest minority population in the United States, and is continuing to grow faster than other minority groups (Pew Hispanic Center, 2009). The Hispanic population is relatively young, with a greater percentage under the age of 18 compared with that of non-Hispanic whites (Pew Hispanic Center, 2009). U.S. Hispanic purchasing power surged...