MSN: Socialising Chuck
IF YOU WANT TO BE EMBRACED ONLINE, OFFER THE RIGHT TOOLS.
BRIEF: Introduce and enliven new Chupa Chups brand ambassador, ChuckCLIENT: Brand LinesTARGET AUDIENCE: Generation YPLATFORMS: Windows Live MessengerAGENCY: Mitchell & Partners Ltd
Campaign overview
The local brand managers of iconic lollipop Chupa Chups wanted to enliven new brand character Chuck. He had to be relevant and accessible to online audiences. Getting there required the right tools for Gen-Yers to include Chuck in social circles and celebrate his essence – life less serious.
MSN solution
Windows Live Messenger, including Personal Expressions Pack and...