Landor Perspectives 2009 – Box of tools: Toward an understanding of true innovation
Luke Mansfield is head of innovation in the London office of Landor Associates.
As I write this, I'm looking at the magnificent sycamore tree behind my house. It's laden with thousands, maybe millions, of seeds. Over the course of our dank English autumn, they'll fall gracefully from the tree and perform a ballet on the breeze.
One in ten thousand of these seeds will be lifted by the wind, its perfectly designed rotor spinning it high into the air. It will land in an opening in...