KIT KAT Mail

In the aggressive retail market of Japan, especially for FMCG brands, the concern that keeps most marketers awake at night, is the battle for space in-store.

KIT KAT Mail

CAMPAIGN DETAILS

Brand Name: KIT KATAgency: JWT TokyoCampaign Duration: January 8 to March 31, 2009Advertiser: Nestle Japan

CAMPAIGN SUMMARY

In the aggressive retail market of Japan, especially for FMCG brands, the concern that keeps most marketers awake at night - and perhaps more so than any other market in the world – is the battle for space in-store. Japan is a country of extremely limited space, and is a market of consumers obsessed with ‘new’. As such, it is also a market largely driven by innovation. A marketing truth here...

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