MasterCard’s Priceless Consumer Engagement in a Digital Sphere

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers' Digital and Social Media Conference, held in New York.

MasterCard’s Priceless Consumer Engagement in a Digital Sphere

Geoffrey Precourt Warc

"To understand digital marketing, you have to integrate. You have to participate in it. And it's not just Facebook. You have to continually evolve with it, to see where your brand fits, where it makes sense – and where it doesn't. And, in the process, you're going to learn a lot of truths…. About yourself."

In a "Building Connections Directly with Your Consumers" session at the Association of National Advertisers' (ANA) first Digital and Social Media Conference, Cheryl Guerin, MasterCard Worldwide svp/group head, U.S. marketing and global digital...

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