Warc Briefing: BRICs

This briefing offers an overview of the history, theories and key trends related to the BRIC (Brazil, Russia, India and China) countries.

Warc Briefing: BRICs

Definition: The term BRICs refers to the economies of Brazil, Russia, India and China – four markets that saw rapid growth and development in the first decade of the 21st century.

Quick facts

  • BRIC nations make up more than 25% of the world's land – and four in ten of its peoplei.
  • Millward Brown's annual BrandZ study – ranking the world's 100 biggest brands – included representatives from each of the BRIC countries for the first time in 2010ii.
  • The term BRIC was first coined in a report...

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