Warc Briefing: Seniors

This briefing offers an overview of the history, theories and key trends related to Marketing to Seniors.

Warc Briefing: Seniors

Definition:Marketing to persons aged 50 and above.

Quick facts

  • Asians over the age of 65 will account for 24% of the region's population (1.25bn people) by 2050. i
  • By 2012, America's 50 and older population will reach 100 million.ii
  • There are in excess of 21m people aged 50 or more in the UK.iii

History and outlook

Does age matter? At a time when men and women can become parents in their 50s, and twenty-somethings head global technology start-ups, lumping consumers together in age-based demographics seems simplistic.

But in most markets there is renewed...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands