Reaching 309 million people through the U.S. Census
Geoffrey PrecourtWarc
It is a house-to-house survey that uses – and tests – the fundamental tools of market research in a manner they've ever been tested before. It is the largest such effort in history – a fitting opening act for the Advertising Research Foundation's (ARF) largest annual Audience Measurement Conference.
The decennial census is more than just a statistical exercise. In fact, the largest single piece of marketing research in history tracks back to a 1790 Congressional act that called for report every 10 years to properly align the membership...