MT Rainey's classic texts: Humanistic Advertising: A Holistic Cultural Perspective - Judie Lannon and Peter Cooper
INTRODUCED BY MT RAINEY
Published in the International Journal of Advertising in 1983, 'Humanistic advertising: a holistic cultural perspective', by the late Peter Cooper of CRAM and the inestimable Judie Lannon, was probably the most ambitious of the 'new advertising' movement in that it attempted to locate developments in advertising thinking within the much broader framework of 'culture'.
The...