Idea Cellular: Talk for India

Idea Cellular has chosen a distinctive path of building the brand on an emotional platform of transformational ideas using mobile telephony.

Idea Cellular – Talk for India

The 2010 Warc Prize for Ideas and Evidence was awarded to case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: Idea Cellular ServicesAgency: MindshareBrand: IdeaCampaign duration: November 2009Campaign objective:...

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