Going social

A social media strategy has become an essential part of a wider communications strategy. People with the knack for connecting with others are the winners in this new technological world.

Going social

Julian Saunders

A social media strategy has become an essential part of a wider communications strategy. Julian Saunders describes why

If your company had no website or customer service helpline, you might feel as though you had lost touch with the modern world and things needed a shake-up. Brand owners are beginning to feel the same way about social media. If you were reading this in 2012 you would be thinking, 'Don't be silly, of course we have gone social.'

Entrepreneurs and challengers are already doing it – developing a direct relationship makes you much less...

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