A new vision for corporate social responsibility

The author argues that companies have not addressed sustainable business practices seriously in the past, resorting simply to quick-fix PR methods.

A new vision for corporate social responsibility

Dr Wayne Visser

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr Wayne Visser. But now some companies are taking a different approach and doing more than just looking at quick-fix PR campaigns

Why has corporate social responsibility failed so spectacularly to address the very issues it claims to be most concerned about? On virtually every measure of social, ecological and ethical performance we have available, whether it be poverty, biodiversity loss or corruption, CSR has completely failed to avert...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands