The Feldwick Factor: Maintaining creativity

Paul Feldwick

Paul Feldwick is asked how best to maintain creativity. In his response, he considers the difference between originality and creativity and suggests it is the quality of work that is delivered that makes it creative.

The Feldwick Factor

Paul Feldwick

Even the most inventive of us in the creative industries are challenged by the task of creating a mix of consistent, fresh and exciting content. Any thoughts on how to maintain creativity?

Jim Douglas, Future Publishing

Several years ago – in the days when ad folk still occasionally had time for lunch – I went with some colleagues to a fashionable restaurant in a room above a pub in Notting Hill. From a list of similarly inventive starters, I chose Shrimp and Black Pudding Spring Roll with a Tomato Salsa. It was not a...

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