Adstats: Television in focus
TV adspend is the subject of this month's adstats, which analyses global and regional TV advertising spend, size of markets, comparisons to print media and TV inflation.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Global TV revenue by source
- TV households by global region
- TV media inflation forecasts
- TV adspend by global region
- TV adspend forecast
- TV versus print adspend by region
Key points include:
- Global TV revenue fell by an estimated 6% in 2009 to $197bn; of this total, 36.5% was spent...