Adstats: Television in focus

This Admap article contains a set of six charts, representing analysis of TV adspend. These include TV households by region, TV revenue by source, media inflation forecasts, adspend by global region, adspend forecast and TV versus print adspend by region.

Adstats: Television in focus

TV adspend is the subject of this month's adstats, which analyses global and regional TV advertising spend, size of markets, comparisons to print media and TV inflation.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Global TV revenue by source
  • TV households by global region
  • TV media inflation forecasts
  • TV adspend by global region
  • TV adspend forecast
  • TV versus print adspend by region

Key points include:

  • Global TV revenue fell by an estimated 6% in 2009 to $197bn; of this total, 36.5% was spent...

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