Strong brands can bounce back
Peter Walshe
Elvis Presley warbled "Only the Strong Survive" and added "Oh, you gotta be strong, you'd better hold on". Never was brand advice better. Brands that know their strengths have a massive advantage if they can focus and, particularly in times of trouble, regroup around those fundamentals.
The BRANDZ Top 100 Most Valuable Global Brands, issued recently by Millward Brown with five years of data, perfectly illustrates the rebound of the robust.
Starbucks, HP, Orange, FedEx and Nike are all brands whose values have faltered in recent times, but due to their inherent strength...