Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part IIMicrosoft's "1 vs. 100" Gets a hearing at ad:tech San Francisco
Geoffrey PrecourtWarc
Read Part I: Electronic Arts Takes its Message to the 4A's
Carolyn Fuson has a hefty title at Microsoft – she's senior audience and analytics manager on the Business Strategy team within the Entertainment & Devices Advertising Business Group – but her presence at the 2010 ad:tech San Francisco gathering was more easily define by her responsibility: She heads global advertising-audience intelligence and media measurement for Xbox LIVE, MSN Games, Zune and...