Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part I

Geoffrey Precourt

In the first part of conference reports examining the changing face of gaming, Elizabeth Harz, svp/global ad sales of Electronic Arts, explains that gaming is now a mass-market medium.

Transforming the Image of Gaming as a Main-Stream Advertising Medium: Part IElectronic Arts Takes its Message to the 4A's

Geoffrey PrecourtWarc

Read Part II: Microsoft's "1 vs. 100" Gets a hearing at ad:tech San Francisco

For attendees at the 4A's (American Association of Advertising Agencies) 2010 Transformation Conference who believed that gaming is just, well, kid's stuff, Elizabeth Harz, Electronic Arts (EA) svp/global ad sales, had a transformational message:

"We've become a mass-market medium," she said. "It's cool, it's smart, it's sexy…. And it's a big business that continues to grow. It out-grosses the top film releases"...

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