Point of View: Neural activity media

Neuroscientists have developed a model to help marketers and media companies understand what happens when people interface with a particular medium or type of content.

Neural activity media

Joe Mandese

This month, my column has got some extra special attention from my brain. And I think yours will be a little more stimulated than usual after reading it. That's because this column is, quite literally, about our brains and how they process the information we get from various media – sight, sound, motion, data – and turn it into the thoughts and emotions that determine how we think about and relate to media content, including brands, advertising and other forms of brand communications.

When you read that opening paragraph, millions of neurons were firing in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands