10 consumer spending trends

Robert Passikoff and Amy Shea

In the wake of the global recession, new consumer spending trends are emerging. For example, excessive spending will continue to be spurned.

10 consumer spending trends

Robert Passikoff and Amy Shea

The 2010 Brand Keys Customer Loyalty Engagement Index measures the direction and velocity of consumer values 12 to 18 months ahead of the marketplace.

It has been uncannily accurate in predicting consumer spending behaviour attributes relating to 'brand' – and how they affect loyalty and spending. Now, in terms of consumer spending, the leverage of brand has reached its highest level of consequence since the 1960s.

Spending growth prospects for 2010 are dim until the credit markets improve. But whether a retail brand does something about it or not, the future...

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