Diageo - Guinness

This integrated Diageo/Guinness campaign won agency Tullo Marshall Warren a gold in the art direction category at the 2006 DMA Awards.

Diageo – Guinness

Tullo Marshall Warren

THE TEAM

Alistair Huthinson – Senior Art Director Stuart Mallinson – Senior Writer Eleanor Ouston – Account Director Paul Hayes – Production Director Daren Kay – Executive Creative Director Kenny Bingham – Account Manager

WHAT IS WONDERFUL ABOUT THIS WORK?

We announced to 800,000 loyal Guinness drinkers that the black stuff would now only be brewed in Dublin, leveraging our quality credentials. The integrated campaign has doubled the number of adorers/adopters who know from 27% to over 50%.

CAMPAIGN OBJECTIVES

To increase awareness amongst valued drinkers on the RM...

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