GlaxoSmithKline

CPM Field Marketing's campaign for GlaxoSmithKline, promoting the Lucozade and Ribena drinks brands, won silver in the field marketing category at the 2006 DMA Awards.

GlaxoSmithKline

CPM Field Marketing

THE TEAM

Jane Ingram – Commercial Director Caroline Craddock – Client Service Manager Sandra Brooks – Client Service Executive Andy Hinton – Regional Field Manager Karen Millard – Client Service Director

WHAT IS WONDERFUL ABOUT THIS WORK?

We created irresistible availability of Lucozade and Ribena. Average GSK SKUs increased from 10 to 14.5 and incremental sales were £10.8M. Market share increased 18.9% to 21% and GSK brands now account for 94% of total soft drinks growth.

CAMPAIGN OBJECTIVES

Rapidly increase sales and market share by increasing the visibility of Lucozade and Ribena...

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