GlaxoSmithKline
CPM Field Marketing
THE TEAM
Jane Ingram – Commercial Director Caroline Craddock – Client Service Manager Sandra Brooks – Client Service Executive Andy Hinton – Regional Field Manager Karen Millard – Client Service Director
WHAT IS WONDERFUL ABOUT THIS WORK?
We created irresistible availability of Lucozade and Ribena. Average GSK SKUs increased from 10 to 14.5 and incremental sales were £10.8M. Market share increased 18.9% to 21% and GSK brands now account for 94% of total soft drinks growth.
CAMPAIGN OBJECTIVES
Rapidly increase sales and market share by increasing the visibility of Lucozade and Ribena...