NSPCC
Kitcatt Nohr Alexander Shaw
THE TEAM
Jonathan Goodman – Account Director John Balmond – Account Manager Phil Wyatt – Art Director Ben Golik – Copywriter Ben Rogers – Production Manager
WHAT IS WONDERFUL ABOUT THIS WORK?
Our insert campaign subverted childhood celebrations: a birthday card sent by a paedophile to win their victim's trust and a birthday invite sent by a recovering victim. It generated incredibly high regular donations, from £100 to £257 per year and an ROI of up to 1:1.76.
CAMPAIGN OBJECTIVES
Persuade people to sign up for a direct debit of £10...