Unilever UK Foods - Bertolli

This campaign from Craik Jones Watson Mitchell Voelkel, for Unilever UK Foods, promoted a low-fat sandwich spread to women in their 50s.

Unilever UK Foods – Bertolli

Craik Jones Watson Mitchell Voelkel

THE TEAM

Mark Buckingham – Creative Director/Art Director David Brown – Creative Director/Copywriter Caroline Parkes – Planning Director Janet R Berry – Production Manager Louise MacLean – Account Director Isabel Colley – Account Director Fiona Scott – Managing Director

WHAT IS WONDERFUL ABOUT THIS WORK?

We wanted to create interest in something rather dull – spread for your bread – and get new customers to try it, by persuading them that it's healthy in an engaging, non-scientific way. We saw exceptionally high coupon redemption...

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