The 2009 ANA Multicultural Excellence Awards
INSIGHTS THAT INSPIRE
Comcast targets the Hispanic community with an integrated campaign based on eliminating the frustration of television subtitle boxes by Chris Warren
It's not uncommon for successful multicultural advertising to be based on key insights about the target audience. It's not so common, however, for a marketer to develop an entire integrated campaign based on a singleinsight, as Comcast Corporation has done in support of CableLatino, a Spanish-language programming offering that brings a wide range of entertainment and information to the Hispanic community. The campaign is a finalist in...