I want a Windows Phone!
BUSINESS SITUATION
A fierce market, low awareness and a product to launch
What the heck is a Windows Phone?
Back in April 2000, Microsoft introduced the Pocket PC that offered the features of the Windows PC on smartphones and mobile devices. Flash forward 10 years, several versions, many OEM partners and a radically different landscape and meet Windows Mobile. Windows Mobile is essentially the operating system for mobile devices such as smart phones. Phones that run Windows Mobile are called Windows Phones. With a Windows Phone you can retrieve e-mail, keep track of your schedule...