Reinvention "Chapter 1" - General Motors

With the collapse of the financial markets in the fall of 2008, automotive sales plummeted, and this definitively marked the most challenging time in General Motor's history.

Reinvention “Chapter 1” – General Motors

BUSINESS OPPORTUNITY/Challenge

In 2008, the automotive industry faced its most challenging year. Unemployment was at its highest level since the Great Depression. The U.S. housing market continued its three year decline. Delinquency of personal loans was peaking. These conditions started a substantial decline in U.S. and global automotive sales. Then in the summer of 2008, gas prices climbed to record highs in the U.S., above $4 per gallon, which further effected vehicle sales, especially the highly profitable truck segments that had been growing for decades. With the collapse of the financial markets in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands