Will Twitter Change the Way That Market Researchers Communicate?
Ray PoynterThe Future Place, United Kingdom.
Shizue VieiraFem Marketing House, Japan.
Daniel Alexander-HeadColmar Brunton, Australia.
Amber CoulterThe Research Agency, New Zealand.
Bill Zuo and Angela GaoSurvey Sampling International, China.
INTRODUCTION
Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general and Twitter in particular are changing the way that researchers communicate with each other. The paper is...