Migration to New Online and Hybrid Methodolgies in Asia
Gerrit Kuyntjes and Gerald OngJD Power, Asia Pacific, Singapore
Brian FineUniversity of Technology, Sydney (UTS), Australia
INTRODUCTION
JD Power, Asia Pacific (JDPAP) has been active in Asia since 1989 in Japan and 1999 for the Singapore office. It conducts a number of syndicated multi-client studies that are considered to be robust and valid, in the markets they survey, particularly the automotive customer experience surveys.
As with the rest of the world, reduced access to consumers using face-to-face interviews and commercial costs (especially fieldwork related costs) are realities...