Marketing in the digital revolution: Insights from the 2010 Global Advertiser Conference

In this report from the 2010 Global Advertiser Conference organised by the WFA and held in Istanbul in April 2010 clients' varying reactions to the digital revolution are discussed.

Marketing in the digital revolution: Insights from the 2010 Global Advertiser Conference

Joseph Clift

A prevailing theme of the WFA/RVD Global Advertiser Conference, held in Istanbul in April 2010, was how the proliferation of online conversations - conducted by consumers and enabled by blogs, forums, and social networks - have forced companies to overhaul their marketing strategies.   Presenters at this event also discussed how these conversations, which have resulted in a rapid expansion in the amount of searchable online consumer data available to firms, has impacted on media monitoring and research. ...

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