Marketing in the digital revolution: Insights from the 2010 Global Advertiser Conference
Joseph Clift
A prevailing theme of the WFA/RVD Global Advertiser Conference, held in Istanbul in April 2010, was how the proliferation of online conversations - conducted by consumers and enabled by blogs, forums, and social networks - have forced companies to overhaul their marketing strategies. Presenters at this event also discussed how these conversations, which have resulted in a rapid expansion in the amount of searchable online consumer data available to firms, has impacted on media monitoring and research. ...