How to be a Visionary Marketer: Recommendations from GE and Home Depot
Chuck Kapelke
What it takes to lead and grow a marketing organization
ARE YOU A VISIONARY MARKETER?
If you answered yes, you could be mistaken. That's one of the key findings of the ANA's State of Marketing Survey, which asked 150 marketers about the role of marketing in their organizations. While nearly 70 percent of respondents believe they are “visionaries” or “leaders” in their organizations, only about 54 percent demonstrate such hallmarks of leadership as regular collaboration with other top leaders. And when asked how marketing could reach...