Save the Children
Proximity London
CATEGORY
Art Direction
THE TEAM
Sarah Morris – Creative Group Head Reuben Turner – Creative Group Head Caitlin Ryan – Creative Director Sophie Grender – Group Account Director Jo Boulter – Account Director Diana Rhodes – Head of Media
WHAT IS WONDERFUL...?
We created a piece with incredible doormat drama. A bullet-ridden child's exercise book. A 91 – year-old lady was so moved she phoned in: If anyone has seen the world it's me, and that bullet-ridden book is fantastic advertising.'
OBJECTIVES
We had to communicate that more than 50...