Fitness First
Wunderman
CATEGORY
Business to Consumer (Miscellaneous)
THE TEAM
Iain Hunter – Copywriter Jamie Bell – Head of Art Simon Thompson – Creative Services Nathaniel Fine – Account Director Steve Harrison – Creative Director
WHAT IS WONDERFUL...?
We created a limited-budget, local door-drop campaign to attract new gym members. New numbers rose by 50% during the two months' activity, generating £36,916 in extra revenue.
OBJECTIVES
To encourage those that would usually dodge any kind of exercise to come and try out Fitness First with a free five-day taster pass. Then to convert these trial members...