Land Rover
Wunderman
CATEGORY
Art Direction
THE TEAM
Diana Henderson – Copywriter Toby Hodgson – Art Director Shelby Meale – Designer Ben Aston – Account Manager Fran Mullins – Senior Account Manager Sav Evangelou – Creative Director
WHAT IS WONDERFUL...?
We created a thoroughly engaging interactive experience of the Land Rover Sport Supercharged personality based purely on user choice. 33% of leads generated were converted into sales worth £1.1 million.
OBJECTIVES
To build awareness around the launch of the new Land Rover Sport Supercharged. Land Rover wished to get data for future contact and drive...