Waitrose

Waitrose supermarkets wanted to inspire cooks who typically traded up to its higher-quality offerings at holiday times to stay with the retail brand all year round.

Waitrose

Kitcatt Nohr Alexander Shaw

CATEGORY

Retail and Home Shopping

THE TEAM

Vonnie Alexander – Client Partner Amanda Griffiths – Planner Ben Golik – Creative Group Head Phil Wyatt – Creative Group Head Chris Woodward – Senior Account Manager Rachael Smith – Account Manager Clare Clarke – Traffic Manager Ben Rogers – Production Brad Saunders – Designer Paul Kitcatt – Creative Partner

WHAT IS WONDERFUL...?

We wanted to inspire cooks during and beyond Easter, yet avoid fluffy bunnies. This pack stood out from the Easter crowd with a sales uplift of...

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