CALM

In order to persuade music executives to donate £100 to the 500:100 campaign and exclusive music downloads, which could then be sold on to fund the CALM online help desk, the Ultimate Comeback Tour t-shirt was created.

CALM

Tullo Marshall Warren

THE TEAM

Daren Kay – Executive Creative Director Denise Bacon – Art Director Laura Coombs – Senior Designer Melissa Howdle – Senior Account Director Lyndsay Hale – Account Manager Adena Graeme – Copywriter Andrew Pittendreigh – Production Manager

OTHER CONTRIBUTING COMPANIES

Blink – Creators of the viral element Ogilvy – Creators of 500:100

WHAT IS WONDERFUL...?

We wanted music executives to donate exclusive downloads to CALM, which we could then sell on our website to raise funds for the online help desk. We created The Ultimate Comeback Tour T-Shirt,...

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