Kao Brands Europe
Brave Marketing
THE TEAM
Stephanie Connor, Jennifer Langan, Ash Bendelow, Vlad Radivojev, Chris Weston, Gemma Campbell, Adrian Westlake, John Crickett.
WHAT IS WONDERFUL ABOUT THIS WORK?
We established the John Frieda Elite® Members Club, which has proved its worth with ROI showing a member is worth £11.52 every year, versus a non-member at £4.40. We've also seen a 162% sales uplift from members, across all sub-brands.
OBJECTIVES
To build loyalty to the brand and encourage regime use in shampoos and conditioners, stylers and finishers. Connect with consumers and minimise switching to other premium haircare brands.